Summary: Due to the advancement in technology, potential customers mostly stay on social media platforms. For this social media in digital marketing has become an important part of the daily process. Social media optimization or globally known as SMO is one of the kinds of social media platforms. However it is not similar to other social media platforms like Facebook, Instagram, Twitter, etc., but the process with which a business is promoted online is termed social media optimization, and social media optimization in digital marketing is very important. In today’s era, most people spend time on the web and they get to know about specific brands or businesses. When audiences are redirected to the official websites, automatically there is an increased percentage of viewers that create brand awareness. Similarly, there is a list of benefits of SMO in digital marketing which we will reveal in the following paragraphs. Ø Increases traffic generation on the website SMO aids in inc