Summary: Ranking among the market competition is what businesses and brands wish for and to do that SEO is the way out. For enhancing the process further, white hat SEO is the safest option that makes the ranking process smooth and easy. More than 67% percent of digital marketers are implementing search engine optimization or commonly known as SEO. The percentage rate is however growing day after day as SEO has proved its array of functionality in various fields. Due to that reason, it is considered the most effective strategy that falls at the top for the overall marketing plans. However, it is crucial to know that, solo SEO is not enough for a business to lead, overcrossing the competitors; instead there are two tactical approaches which are black hat SEO and white hat SEO. However, the importance of white hat SEO is often overlooked due to which many of the known brands are lacking behind despite having all the required qualities. Thus, through this content, we have highlighted t